I seriously doubt it will be faster.
Agree, but I think the word were after is disruptive.
What I think will happen is the first time in a long time is introduce a competitor to every Nvidia card which will change the mind share dramatically, suddenly it will be very clear that there is a good alternative choice for every product. i.e. with Ryzen they matched Intels i5, i7 i9 etc, to a R5, R7, and R9 etc. Radeon in Return will have a 600, 700, 800 and 900 series card vs Nvidia 60, 70, 80 and 90 and xt vs ti and so on.
I think this is the clever strategy Lisa Su is taking and her approach to AMDs future moving away from previous mistakes and random product names.
Will it be faster? AMD has proven they can match performance spec to spec with the 5700xt to the 2070 super. Same core count, memory bandwidth, clock speed etc, they now need to prove it scales up to a flagship with double the number of processors, this much seems to be true judging by recent leaks of a 80 CU chip vs the 40 on the 5700xt, but there will always be doubt with AMD Radeon at launch.
Finally they are going to use the new Zen 3 processors with higher performance than Intel make the 1080p and 1440p gaming performances of Radeon seem much better looking than Nvidia at launch, I think this is why Radeon is launching after Zen 3.