I have heard of Phillips Hue but have not seen it or have any idea why it would be better?
This has loads of different colours and brightness and also reacts to noise. I am not really interested in any of that. In fact I only play in VR so can’t even see the red when racing.
What are your plans?
I have owned similar to what you have in the past.
The main difference is that the Hue range is compatible with Phillips Ambilight Tvs. The Tv mode offers various options in how the lights are activated to match the display. Some available options try to copy what Phillips do but none are as good as Ambilight.
The additional lights can be bulbs or LED strips. One example would be ACC in a night race and the floodlights shining on certain parts of the track. So you get the light appearing on-screen illuminating the cockpit through the windows, the ambilight on the tv will displays the position of this light accordingly on the walls but with Hue you can then have the room light up at the back behind the rig as if the same light was coming through the side or rear windows.
Other examples would be sunsets or sun glare lighting being positional and transferring from one side of the room to the other as the car turns. Twilight can look awesome too as the room lighting setting pulls you into the screen theme and action. Of course we still focus on the screen so all this atmospheric based lighting is seen more from our peripheral vision. I feel I would miss it if I went for a new TV without it now.
Different modes and options the tv offers, can suit different views or titles, or it can, of course, be toned down in saturation and brightness. Some cases it can be a bit gimmicky in others it works really well that when turning it off you immediately want it back on.
The other usage from it can be, just for a visual aspect to suit a mood or add striking lighting. To me it can look rather awesome with the chrome tubing my build will use, some others may not like such. Apps are available too with features and it can be controlled by Alexa etc.