UK TV coverage

How on earth does this make sense in terms of reaching a wider audience? Sky Sports has 4 million subscribers at most and I doubt all of them will watch the F1 and even if they do they could watch it on the BBC.
 
From Autosport:

BBC chiefs are to face questioning from MPs about the controversial move to share Formula 1 coverage with Sky from 2012, following a furious backlash from fans about the broadcast plans.
Ahead of a meeting of the Commons' Culture, Media and Sport select committee next month, where it is understood the subject of F1 will be discussed with seniors BBC figures, the corporation's director general Mark Thompson has now been asked by a senior MP to come clean about the background to the deal.
Don Foster MP, the Liberal Democrat spokesman for Culture, Media and Sport, has written to Thompson to seek answers about how the BBC/Sky contract came together - and especially if the BBC acted in the best interests of the fans.
In particular, Foster is concerned that there appear to be contradictory views about the background to what he thinks is a 'very poor' deal for F1 fans.
One version of the story is that the BBC brought Sky along in a bid to prevent coverage going to a rival terrestrial channel, while another version, suggested by BBC Sport's chief adviser and business manager Neil Land in a leaked document, was that it was Ecclestone who chose the Sky option.
In the letter to Thompson, which has been seen by AUTOSPORT, Foster says he is worried that the new deal is not good for licence fee payers or those who follow F1 - and thinks the BBC owes an explanation to clear up the situation.
"I do not believe this result promotes the best interest of license fee payers and motor racing fans," he wrote in the letter. "I believe the best result would have been for the rights to remain with a free to air broadcaster, even if this was not the BBC."
He added: "In particular I am concerned about the apparently divergent views of FI and the BBC about the sequence of events and the desired outcome.
"Bernie Ecclestone made clear that, 'We want Formula One to stay free to viewers [...] That is 100%' (quoted in The Times, 20 June).
"He added, 'If they [Channel 4] had said they wanted to sign a contract today to start broadcasting for £45m a year, then we would have probably done it.' (quoted in The Mirror, 19 August).
"In fact, Bernie Ecclestone seems to claim that it was the BBC who forced Sky's involvement. The BBC apparently 'held all the cards' as there was still time left on the existing contract. He says that Sky were brought to the table by the BBC in the first place. He says the BBC 'got to grips with Sky themselves. I spoke with ITV too, and came up with the same problem as Channel 4 had. We had a contract with the BBC which didn't run out until 2014.' He has gone as far as saying, 'My hands were tied'.
"By his account, the rights ended up with Sky and the BBC because 'The BBC brought Sky to us with the idea of a joint contract [...] It was not us who made that decision.'
"This is in marked contrast to the argument put forward by the BBC and Neil Land who said, 'Ultimately, it is the responsibility of FOM [Formula One Management] to decide which broadcasters cover the sport. FOM must decide what is in the best interests of the sport, its employees, manufacturers, sponsors and viewers - when choosing its broadcast partners. On this occasion, FOM decided that a broadcast partnership between the BBC and Sky was in the best interests of the sport.'
"This gulf between the two versions has led to disappointment and anger among fans and now they have to sift through completely contradictory accounts of who decided what. The least fans deserve is a clear explanation of what happened. I urge you to give it."
In the letter, Foster adds that he believes the fact the BBC is still showing half the races is of no real benefit to hardcore fans, because if they want to watch the entire season they will still need to pay a full subscription to Sky.
He wrote: "The BBC may broadcast half the races, but this means nothing to fans who want to watch the whole season live. They cannot buy half a Sky package. For them, all of the rights may as well have gone to BSkyB, as it will cost them exactly the same.
"But this would have violated the Concorde Agreement and the many public statements that FOM have made about the importance of free to air, meaning that the BBC have legitimised the otherwise indefensible situation of fans paying the full price for access to F1."
Foster also plans to write to Ecclestone to discuss the matter.
Speaking about his motivation for writing the letter, Foster told AUTOSPORT: "I'm really deeply worried about the divergence of accounts being made, comparing what Bernie Ecclestone said and what Neil Lamp said. They are basically poles apart in what they are saying has happened.
"I also have to question whether it is a good deal for licence fee payers. They are getting half of what they got before, although the BBC argue at a third of the cost. But if you are an F1 fan and want to see all F1, you have no choice but to get the whole of Sky so you are not benefitting at all. It is a very, very poor deal."
The BBC's decision to share coverage of F1 with Sky has prompted a wave of unhappiness from fans, who face being forced to pay out for a subscription to Sky if they want to continue watching the sport.
The BBC is hoping to show tape-delayed full reruns of races on the same day as the grands prix in a bid to appease fans who feel they have lost out in the deal.
 
the free practice sessions are on the red button and they end up on iPlayer.

FP3 is never on iPlayer. It will also depend on whether they have the legal rights to put it on iPlayer as well. They currently cannot show Match of the Day (the main Saturday show) on iPlayer and Match of the Day 2 is only available from the following Tuesday.
 
Will the Red Button work on a TV with Freeview only or do I need a Sky/Virgin box? The TV in my room (which doubles up as computer screen) will only have Freeview once I get an aerial hooked up to it, and I don't have access to the family TV at primetime because they will be watching that X Factor sh**e so I can't press Red on that TV.
If it won't work then fingers crossed that BBC can put it on iPlayer, <sarcasm>although not bothering to negotiate these terms with Sky is in the best interests of the fans, of course.</sarcasm>
Meanwhile I'll be cheering on Button, Schumacher and Senna whenever I can.
 
I am with VirginMedia and have no intention of switching or subscribing to Sky or Sky Sports, I also have no intention of watching half a season or whatever the Beeb will be showing nor will I watch Highlights, this decision is the final nail in the F1 coffin for me, I have said it before and will say it again Ecclestone is a complete and utter Moron with a severe case of Dementia, that combined with the FIA, silly rules, artificial overtaking and all the rest of the crap means I won't be watching F1.I have been watching more and more BTCC\WTCC\DTM which are all available to watch on TV, not only that but I can actually afford to go and watch these races too.Unless this stupid decision by F1 is reversed I am sorry to say I will have watched my last F1 Race :mad:
You get Sky Sports on Virgin Media anyway? My Virgin package has sports included at no extra charge.
 
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