Lancia doesn't sell well here since the former Delta left. Alfa has the 159 that goes nicely and the Mito nowadays.
Here it's:
Lancia = dead
Fiat = 500 and Panda going well, Punto is going worse. Bravo, Sedici and Croma are not interesting, as you got better (German) brands compared to those cars.
Alfa = 147 and 159 going well, GT and Brera are a bit expensive. Mito I don't know.. I think the 159 is the most successfull for Alfa here.
Maserati and Ferrari are small numbers and not interesting for normal people.
Opel is going well here.
I think Fiat should leave these models:
Fiat: 500 (upper class small car), Panda (lower class small space car), Punto (lower class compact car)
Alfa Romeo: Mito (Sporty class compact), 147 (same), 159 (Middle sized sporty), Brera and GT Premium sporty (to go against VW Scirocco for example). Spider (just ebcaus ethere has to be a cabrio)
Lancia: Just pull the plug out of it
Opel: Agila (middle class small space car), Corsa (middle class compact), Meriva (compact mpv), Astra (middle class average sized car), etc
I think all Opel models can stay all except maybe the GT and I think the Insignia is too high in the market for a brand as Opel. Opel will never fight with BMW, Mercedes or Audi.
Just like the VW Phaeton is a big mistake, who would take a Volkswagen if you can have an Audi A8?
But more brands have in fact useless cars they'll never sell usually because of Mercedes, BMW and Audi being the big brands:
Citroën C6, Peugeot 608, Opel Insignia, Toyota Camry (in Europe at least), VW Phaeton, Honda Legend, Renault Vel Satis and I could go on with that list... That's also the reason why Ford doesn't have a car above the Mondeo, they know they can't fight with BMW, Mercedes and Audi in that market.
Here it's:
Lancia = dead
Fiat = 500 and Panda going well, Punto is going worse. Bravo, Sedici and Croma are not interesting, as you got better (German) brands compared to those cars.
Alfa = 147 and 159 going well, GT and Brera are a bit expensive. Mito I don't know.. I think the 159 is the most successfull for Alfa here.
Maserati and Ferrari are small numbers and not interesting for normal people.
Opel is going well here.
I think Fiat should leave these models:
Fiat: 500 (upper class small car), Panda (lower class small space car), Punto (lower class compact car)
Alfa Romeo: Mito (Sporty class compact), 147 (same), 159 (Middle sized sporty), Brera and GT Premium sporty (to go against VW Scirocco for example). Spider (just ebcaus ethere has to be a cabrio)
Lancia: Just pull the plug out of it
Opel: Agila (middle class small space car), Corsa (middle class compact), Meriva (compact mpv), Astra (middle class average sized car), etc
I think all Opel models can stay all except maybe the GT and I think the Insignia is too high in the market for a brand as Opel. Opel will never fight with BMW, Mercedes or Audi.
Just like the VW Phaeton is a big mistake, who would take a Volkswagen if you can have an Audi A8?
But more brands have in fact useless cars they'll never sell usually because of Mercedes, BMW and Audi being the big brands:
Citroën C6, Peugeot 608, Opel Insignia, Toyota Camry (in Europe at least), VW Phaeton, Honda Legend, Renault Vel Satis and I could go on with that list... That's also the reason why Ford doesn't have a car above the Mondeo, they know they can't fight with BMW, Mercedes and Audi in that market.