Or Joe Bob...
IMO you are correct in your central point that a well known/iconic expression cant be trademarked by someone not related to it.I thought you couldn't trademark the names geographical landmarks.
Cause if you can, then what would stop me from registering a "Mount Everest" trademark? Just imagine all those tourist agencies having to pay a fee to use the trademark name or rename the mountain to something else...
Very strange. It isn't even a good name for a car. I guess car companies are running out of ideas for names. They should just call it Bob instead. It would make about as much sense.