The latest DLC offering for NASCAR Heat 4 is now available - and the pricing strategy feels pretty ridiculous...
NASCAR Heat 4 is fundamentally a pretty solid racing game, certainly a step up in many aspects over the original games in the franchise, and something that NASCAR fans can now rightfully be proud of representing the sport they love.
For race fans such as myself, who have a solid interest in the sport of NASCAR but not enough passion or knowledge to be looking for an all out simulation experience, Heat 4 offers a perfect combination of accessibility mixed with realism and most importantly of all - plenty of content to race and enjoy.
Now frankly I think the title is somewhat overpriced at present, with a tag of nearly £55 quite a healthy chuck of change for the base game and DLC season pass. Should players want just the standalone game on PC, and pick up the DLC as and when released, then around £33 will get you onto the virtual oval circuits.
But that DLC pricing...
Let us take the newly released November DLC as a perfect example. It comes in at a rather high £10.30 on Steam in my region (UK), which is a lot.. but what do you get for your money? New cars, new tracks? New game modes? No - you get liveries. Yes, over ten quid on some liveries for a series that already has cars with liveries... so it basically adds nothing to the overall experience, and doesn't give the player anything new or substantial to do once they part with their hard earned cash. That feels... wrong.
Now I'm a firm believer that each to their own, and if you have the money to spend, and want the liveries within the game, then fair play to you and that is absolutely fine. Value is only what you get from it. Some folks don't like paying around £4 for a track in RaceRoom, whereas I feel it value for money - we are each different, and that's what makes the world an interesting and occasionally wonderful place to live.
But £10 for a bunch of alternative liveries, seriously? I've been aware of these DLC packs for a while now, dating back to earlier NASCAR Heat games, but I've never really paid much attention to them, never really considered exactly what they contain, and how much money they cost. Today I did, and I'm pretty surprised that people find this level of cost, for this kind of content, acceptable.
Anyway, as said before, as a consumer one has the opportunity to look what is on offer, decide if the price is acceptable to them and purchase if they so desire. If that is you, and you buy the new DLC, good for you - I hope you find it enjoyable and worth the money. No doubt, NASCAR has some of the best livery designs in motorsport throughout the field, so plenty of variety on offer and probably something for everyone - it just feels a little bit like the good fans of NASCAR are having to shell out way more than is reasonable in order to feed their passion...
Rant aside, please find below the contents of the NASCAR Heat 4 'November DLC' pack - available now:
Buy the NASCAR Heat 4 November DLC content and get 35+ new paint schemes from the Monster Energy NASCAR Cup Series, 10+ new paint schemes from the NASCAR Xfinity Series, and 3 new Challenges! Paint schemes to include many of your favorite designs, including:
MENCS:
Jimmie Johnson, Ally Patriotic Scheme
Kyle Larson, Clover Scheme
Matt DiBenedetto, Barstool Sports Scheme
Ricky Stenhouse, Jr., NOS Energy Scheme
NXS:
Brandon Jones, JD Gibbs Legacy Scheme
Cole Custer, Haas Automation Scheme
Ross Chastain, Contec Scheme
NASCAR Heat 4 is available now on Xbox One, PS4 and PC.