But who the hell is he? Who really knew he looked like that? I'm sure in the Merc he would be up at the front end as thats F1 for you, but in the world of branding and marketing the first thing is being noticed.
Its beyond simply talent and money. Its marketability. David Beckham was no where near the greatest football player but man he's the most famous...
I was more shocked that i'd never seen a pic of him.
The fact that you never saw a picture of him until now says more about your F1 interest than anything else. No one in F1 is market friendly, not one single driver. F1-drivers are boring and ugly and will never appeal to the same crowd as tattooed football players.