It's the "objectifying" that gets everyone rattled.
You could argue F1 is all about objectification from the top down, the cars, the drivers, the grid girls. I like how having beautiful women around is against "societal norms" according to F1. Yeah, as a society we hate looking at beautiful people. They need to get real.
I guess we'll see how pandering to bunch of uptight feminists works out for them. Sounds like they really know their target audience.