... on the contrary, it might be detrimental.
Now let's get one thing out of the way before we start. This is my personal opinion. And it is biased, as I enjoy commentating over races and have a high standard of what to expect. So let me explain my disposition.
Ah, before we start, I am no going to explain anything about the AI, I think all necessary points on how it works have been made in the video above.
Problem 1: Are the Commentators OK with this?
There has been a major uproar, especially in the art community, when AI became big recently. Pretty much all artists had one reaction:->
(surprise to anger)
And I get that. What would you do if someone tried to destroy your livelihood with inferior produce?
And AI art, as well as AI voice acting (under which this AI commentary can be filed) is straight-up worse than a real human.
As a commentator myself, I am disgusted by this premise and the quality of the showcase. I wouldn't allow my vocal recordings to be used to comment on stuff that I haven't agreed on. And there's no saying what they could make my voice say. All kinds of defamatory stuff could be fed to the AI to, in the end, make me sound bad.
Furthermore, I am sure other commentators are on board with me here.
Problem 2: Who Would this Product be for?
Now, who actually receives any benefits from this?Pretty much only leagues do. Making their races available to the public with a proto-commentary. But then we are going to have another problem: Who Cares? This is a way to oversaturate the market of racing broadcasts beyond belief.
Now let's be real: how many people watch motorsports broadcasts? I am sure many. How many watch anything that is not F1? Now it's already getting much smaller. Now let's take out MotoGP, WEC, IMSA and NASCAR, are there still any watchers left? Hardly. And now we're only starting to move into DIGITAL stuff. How many of you watch random leagues that you find out in the interwebs? And as the majority of you will say "no", how many of you would start watching those broadcasts with AI commentary?
So this is, by the most favourable outlook, a new way to get hours of motorsports content out in return for 10s of views. Congratulations, you have just made the market more uninteresting.
Not to mention that bigger broadcasters could also benefit from this by just firing their regular commentators and replacing them with AI! Money saved! And it just cost a few people their livelihood and life's dream! Lovely.
(I'm sure I don't need to mention it, but who would want to hear TV commentary while racing instead of just watching...?)
Problem 3: It's just bad.
I have watched the video showcasing the tech. Now, I am certain this is not the final product. However,it acted like a sleeping pill on me.
There is no way an AI could make commentary as interesting and diverse as humans can make it. And if this tech demo is anything to go by, the aforementioned flood of new content coming to the interwebs is just going to be a bland pile of redacted.
My Conclusion
One thing I have to mention is that I am no enemy of AI. I find many things it can do interesting. However, I think it is limited. And this concept is scratching one important limitation of software:It can only replicate, not innovate.
I could go forward in life without having to sift through tons and tons of racing broadcasts with subpar commentary flooding my YouTube recommended section.
So, let the storm commence. What do you think? Let us know in the comments down below!