Paul Jeffrey
Premium
Haas Formula One have revealed their 2019 Grand Prix challenger - showing off a dramatic change in image for the coming season.
Marking a significant shift in livery thanks to the new Rich Energy title sponsorship, Haas F1 will be evoking memories of the famous John Player Special Lotus cars of the 1970's with their striking new black and gold design for the coming season - ahead of what the team expect to be a year where the young American squad can challenge the like of Red Bull and Renault on a regular basis.
With Hass revealing the 2019 colour scheme during an event at the famous Royal Automobile Club (RAC) on Pall Mall in London, the team have also become the first squad to show their 2019 Formula One car, simultaneously revealing online renders of the new machine wrapped in it's new Rich Energy livery via social media and the teams own website.
Team principal Guenther Steiner commented;
“It’s important that we keep progressing as a team, and this season is no different. Our partnership with Rich Energy is another positive example of moving forward as an organization. We’re pleased to see their colours on the VF-19, we welcome them as they join our valued partner group in utilizing Formula One as a global marketing platform. While 2018 delivered our best season to-date, the year showed, sometimes sharply, that we still have areas to improve on as a team. On-track, our push for performance started early with the VF-19, our next step is to get to Spain and utilize our time there wisely to prepare for Australia.”
With the team about to embark on their fourth season in the top flight, and retaining driver pairing Romain Grosjean and Kevin Magnussen, the squad feel that the year ahead could well be the most competitive for the outfit to date, with the challenge of regularly racing at the forefront of the midfield the very least of the targets for the ambitious American racing outfit.
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